Reclaim your creativity. Discover your inner writer. Tell sensory stories that linger. I'll show you how.
Reclaim your creativity. Discover your inner writer. Tell sensory stories that linger. I'll show you how.
Cultivate the confidence, clarity and excitement you need to express yourself with strength and sustainability in your words.
Unblock your voice.
Meet the Real You on the page.
Reconnect with your creative spirit.
Turn writing into a ritual.
Find your flow.
Learn more
Hi! I'm Zafira Rajan.
I'm also an avid Pacific Ocean dipper, bookworm, unapologetic Virgo and excellent gift giver.
(In my corner of the internet, folks have called me a "messaging mermaid" and "email queen" — I'll take it!)
For almost a decade, I’ve been the writer and brand strategist online entrepreneurs have turned to when they wanted to infuse their personality into their copy.
Not just through my tried-and-tested strategies — but through creating safe, supportive and creative environments for their *real* selves to flourish on the page.
When you're confident about communicating who you are and why your work matters, the world will see that, too.
Do you want to build something bigger than YOU? Something that has the power to transform the lives of every person your word touches?
Yes, Zafira, of course! But... I'm not a "good" writer.
Spoiler alert: I think you are. What would happen if you had a safe, supportive space to explore that writing voice... Or if you had a creative partner to help your message float to the top?
THAT's my specialty.
I'll bring my copy trident and part the waves so the path feels clear (but we might trek a little sand along the way).
Wanna know more about this thalassophile (yep, there's a word for ocean addict) and how I can help you ?
- Amy Porterfield, Entrepreneur and Host of the Online Marketing Made Easy podcast
"Let me tell you about this woman… She is captivating, relatable, and heats up the stage! Zafira recently spoke at my virtual event and gave one of the most value-packed presentations I’ve ever experienced.
She left my audience with the clarity they needed to take their copywriting and content to the next level. She was a gem to work with, over-delivered, and I’m grateful to have her in my entrepreneurial community."
WHETHER I'M SPEAKING...
- kate northrup, bestselling author, entrepreneur & host of the plenty podcast
"Working with Zafira is so dreamy! Her process to capture your voice, personality and make you feel cared for is so seamless and really relaxing! Our emails had really high open rates and our conversions for our launch were solid.
I’ve never had someone “get me” like she did and be able to translate that into writing and it was revelatory! Brands who are soulful and truly care about the quality of their communication with their leads and clients, who want results but who also care how people feel along the way NEED Zafira. 10/10 recommendation!"
or writing your copy...
- ROSE HAN, YOUTUBER & MONEY EXPERT
"A big part of my brand is that I'm very relatable and Zafira really gets that. She writes with a lot of personality as it is, but she was able to write with MY personality! She adopted my voice seamlessly and I just loved reading her emails. It was also kind of humbling to be like, okay, well, I thought I wrote pretty good copy... But she can knock it out of the park.
We had an amazing launch — I told her she better not book herself out, because I need her! Zafira is the best of the best."
... i deliver.
Feeling like Ursula stole your writing voice? Let's make sure you get it back — and that your message breaks the surface (or even the internet).
Each offering is designed intentionally: with a boutique touch that ensures you find what you're looking for, with results that last.
My communities are intimate and my private offerings are limited to select clients each year. No matter who you are, YOUR success matters to me.
THE TIDE POOL
Write sensory stories, Create consistent writing rituals, and receive feedback — in an inspiring, intimate community.
THE SPA WEEK
A VIP week with Zafira to collaboratively craft copy for your website, launch and more. Cucumbers on your eyes: optional.
THE CIRCUIT
A boutique 1:1 experience with Zafira to catalyze your creativity, breathe life into your voice and support you in sharing your message with confidence.
THE INTENTION INFUSION
DIY your emails, website copy and more — with Zafira’s signature copywriting program for new and seasoned online entrepreneurs alike.
the sales page personality kit
Learn exactly WHERE to focus your energy on your sales page to amplify your personality, conversions and storytelling.
THE TESTIMONIAL MAKEOVER KIT
Learn how to write attention-grabbing, personality-packed testimonials and extract the best feedback from your customers.
Free Resources
What's Your Brand's Core Essence?
Take this 2-minute quiz to learn how to diffuse the top, middle and base notes of your unique blend of strengths into a new marketing ritual that helps you stand out powerfully and consistently.
Design Your Custom Writing Ritual
Does sitting down to a write feel more like a chore than a joy? In this mini-journal, I’ll guide you towards uncovering a writing ritual that gets you "in the zone", excited and inspired... So that you can create a nourishing writing practice that truly feels good!
Free CHALLENGE
The 30-Day Writing Challenge
What would happen if you wrote just a *little* bit every day for a month? Download a selection of curated writing prompts to turn to when you're ready to journal or pen your next piece of content.
